Tuesday, January 29, 2013
Chelsea Christoph- Elephant combs
I think that the Red Bull logo is a particularly good because it symbolizes what the product is meaning to achieve or what the consumer is looking to gain from the product. The Red Bull logo is two red bulls charging against each other in front of a yellow spot. The bulls represent power, speed, and aggressiveness. This makes sense because Red Bull is an energy drink marketed towards extreme sports. The logo is saying that if you drink this product you will get more strength and speed and perform better. I think that the yellow circle represents energy and the blue and silver represent calm and intellect.
The font used for the logo seems modern and new. The Logo visually represents everything that to Red Bull is trying to tell consumer that the brand is about and what they will gain from drinking it, and it appeals to a young/ hip demographic.
Redbull does a great job of placing
their logos in strategic places. You see it a lot, but it isn't
excessive to the point where it just blends in.
A) color – Letters in red make it
seem more sharp, also with the blue/grey back drop it almost glows.
B) font – standard letters, nothing
fancy,
C) imagery – use of the toro roso –
Strong imagery from the past and for the future.
Diva Helmy: Volcom Stone
Hello!
I chose to comment upon the logo of the
action sports company Volcom, the Volcom stone. I believe that this logo is
unique and strong. The symbol itself is recognizable and between its name “the
volcom stone” and the font choice underneath it I think it has an organic and
raw quality that sparks interest and energy. The sharp contrast between the
colors used, black and white is timeless and effective at portraying bold
geometric shapes. The feelings I have when I look at this logo are action,
chaos and quality. Its almost like the logo is a precious gem of some sort, which
adds consumer value and a strong appeal. The logo is exciting much like the
company it represents.
Monday, January 28, 2013
Twitter Logo Designs
Here are a couple links about designing the Twitter logo:
Interview with designer Phil Pascuzzo, who redesigned the Twitter bird in 2009.
Concept sketches for the bird redesign in 2012.
2012 Twitter bird design guidelines.
Interview with designer Phil Pascuzzo, who redesigned the Twitter bird in 2009.
Concept sketches for the bird redesign in 2012.
2012 Twitter bird design guidelines.
Friday, January 18, 2013
Spring 2013 Intermediate/Advanced Digital Darkroom: Welcome!
Welcome to the Blog for the Intermediate Digital darkroom class: Art & Advertising.
And first off – apologies for my impending absence next Thursday. You get to take Thursday "off," meaning you don't have to come to class that day – but there is some homework due a week from today, so we can hit the ground running.
For the next Tuesday's class (1/29), I want you to have ready, at the beginning of class, three things – a printed out reading response, a blog post, and sketches for a logo you will design. See below for details.
2. BLOG POST: Create a blog post, on this blog, about a logo design you think is particularly good. Include an image of the logo. In the blog post, answer the question: why do you think this logo is a good design? Be sure to touch on at least these three areas:
a) color
b) font
c) imagery (if imagery is used)
Explain the emotional or psychological qualities that are conveyed by the formal choices in these areas. For example, if the font uses a bright, vibrant color, is it being used to convey a sense of excitement? Energy? What are the company's qualities that are being cued by the formal choices?
3. LOGO DESIGN SKETCHES: Our first project in this class will be to design a logo – we'll use Adobe Illustrator to execute the design. I'm going to have you design multiple alternate designs for your logo, but to start off, for Tuesday's class, I just want you to hand in one sketch of your logo (it can be pencil, or a digital "sketch" – or anything in between). This can be a logo for yourself – if you were somehow promoting yourself. Or it can be a logo for an actual company you'd like to start – or a logo for an entirely fictional company (if it's a fictional company, you'll have to be able to explain what sort of fictional company it is – a tech company, a movie studio, a sports drink company – whatever it might be).
And here's a link to "Merchants of Cool," if you ever want to revisit it, or dig info some further research/supporting materials on it:
http://www.pbs.org/wgbh/pages/frontline/shows/cool/
Lastly, you can download the syllabus here:
Intermediate Digital Darkroom:
https://www.box.com/s/icik24hw8ouk8f9vxx9f
Advanced Digital Darkroom:
https://www.box.com/s/dwuqrcyfsdv4vz2j4ta2
And first off – apologies for my impending absence next Thursday. You get to take Thursday "off," meaning you don't have to come to class that day – but there is some homework due a week from today, so we can hit the ground running.
For the next Tuesday's class (1/29), I want you to have ready, at the beginning of class, three things – a printed out reading response, a blog post, and sketches for a logo you will design. See below for details.
1. READING RESPONSE: After having read the three articles posted below, type out and print a page of answers to the following questions:
In response to the Obama 'O' logo article: Why were the designers so concerned about having standards and consistency around the reproductions of the logo? What would the dangers have been if the logo seemed too "branded" or "slick"? Make a list of the specific qualities or emotions you think the logo evokes (or intends to evoke), and pair each quality with a design element (for example, one emotion it intends to evoke is "patriotism," and it does this by incorporating the colors red, white, and blue).
In response to the Pepsi articles: Do you agree with the designer that the new logo "brings humanity back" to the Pepsi? What do you think he means by that? What design choices were made to make the logo seem more "adventurous" and "youthful"? Do you think the design succeeds in those categories? What are the emotional qualities of the new font choice? Why is changing a logo so costly?
Here are the articles:
That last post is on a site, logodesignlove, that has some terrific resources, for example:
2. BLOG POST: Create a blog post, on this blog, about a logo design you think is particularly good. Include an image of the logo. In the blog post, answer the question: why do you think this logo is a good design? Be sure to touch on at least these three areas:
a) color
b) font
c) imagery (if imagery is used)
Explain the emotional or psychological qualities that are conveyed by the formal choices in these areas. For example, if the font uses a bright, vibrant color, is it being used to convey a sense of excitement? Energy? What are the company's qualities that are being cued by the formal choices?
3. LOGO DESIGN SKETCHES: Our first project in this class will be to design a logo – we'll use Adobe Illustrator to execute the design. I'm going to have you design multiple alternate designs for your logo, but to start off, for Tuesday's class, I just want you to hand in one sketch of your logo (it can be pencil, or a digital "sketch" – or anything in between). This can be a logo for yourself – if you were somehow promoting yourself. Or it can be a logo for an actual company you'd like to start – or a logo for an entirely fictional company (if it's a fictional company, you'll have to be able to explain what sort of fictional company it is – a tech company, a movie studio, a sports drink company – whatever it might be).
And here's a link to "Merchants of Cool," if you ever want to revisit it, or dig info some further research/supporting materials on it:
http://www.pbs.org/wgbh/pages/frontline/shows/cool/
Lastly, you can download the syllabus here:
Intermediate Digital Darkroom:
https://www.box.com/s/icik24hw8ouk8f9vxx9f
Advanced Digital Darkroom:
https://www.box.com/s/dwuqrcyfsdv4vz2j4ta2
Tuesday, May 3, 2011
FINAL TIME
Our final is this Friday (May 6th), 11:30am-2:30pm, in our usual classroom.
Please bring any additional projects you didn't have available to burn in today's class. If you're missing any files, include a word doc describing the missing projects.
Here's the list of projects for the semester:
1. Logo design
2. Business competition powerpoint support
3. Sierra Nevada Review cover design
4. Poster design
5. "Found footage" video edit
6. Infographic
7. From Dictatorship to Democracy: Violent Resistance Image
8. From Dictatorship to Democracy: Image for pdf booklet
Please bring any additional projects you didn't have available to burn in today's class. If you're missing any files, include a word doc describing the missing projects.
Here's the list of projects for the semester:
1. Logo design
2. Business competition powerpoint support
3. Sierra Nevada Review cover design
4. Poster design
5. "Found footage" video edit
6. Infographic
7. From Dictatorship to Democracy: Violent Resistance Image
8. From Dictatorship to Democracy: Image for pdf booklet
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