Volkswagen Commercial

The Volkswagen commercial is an example of a benefit cause story type of commercial. The ad begins with a man at work speaking with a Jamaican accent and is being super positive. His coworkers and boss are not happy so he takes them for a ride in his car and they all return happy and speaking in Jamaican accents. It is then revealed that is is because he was driving a Volkswagen. "You Conceive the ad back - to - front, by imagining a trail of events that might be caused by the product's benefit" which is one of the characteristics of the benefit cause story types of ad. I think that this is an effective ad because it is funny and gets the viewers attention, the commercial made me happy so I feel that the product will also make me happy.

Go Daddy "Perfect Match" Commercial

The always edgy Go Daddy released the commercial to portray its "sexy" layout and "intelligent" interface. Claiming it has both sides of these sides to it, and together it makes Go Daddy unique. I think that this ad shows "symbol, analogy, or exaggerated graphic and" "unique personality property." It makes the analogy of "sexy" and "nerdy" saying the company has both of these qualities about them. I also could see it fall under the "unique personality propert," because it says that these qualities make them unique.

Will Ferrell's Old Milwaukee Super Bowl XLVII Commercial

Old Milwaukee's Superbowl commercial featuring Will Farrell is an ongoing celebrity appearance ad and a parody. This commercial is not your run of the mill Super Bowl ad. First it was only aired in 3 small mid west cities: Sherman, Texas, Ardmore, Oklahoma and Glendive, Montana. Also, Kate Upton was paid an estimated 1 million dollar for the Mercedes- Benz Super Bowl commercial. Will Farrell did this, and all of his Old Milwaukee, commercials for free. "[These commercials have] given creative freedom to revive a brand and shoot crazy fun commercials," Farrell told Eater San Diego in December. as for the striking similarities with the Go Daddy commercial,coincidence or hilarious parody brought on by leaked information?

Carl’s Jr. “Sun Tan” Super Bowl Ad

This is the Carl’s Jr. “Sun Tan” Super Bowl Ad Director’s Cut featuring Nina Agdal.

The fast food chain’s “Sun Tan” ad uses "benefit causes story" by imagining a trail of events that might be caused by the product's benefit. In this example, we see an attractive Nina Agdal enjoying Carl’s Jr.’s new Charbroiled Cod Fish sandwich. "The product's benefit—beguiling women to the point of dementia—creates the story."

#Go Pro's - #Dub-step - #Babies = WIN

GoPro has done it again, after a huge promotional weekend of the X-games and a hilarious Kitty Gopro Commercial, GoPro and the Super-Bowl brought us Babies and Dub-step. In this Ad, GoPro uses Gunn's first format which is "demo." but also incorporates a self aware "parody" of itself as well. I wasn't incredibly stunned by the Super-Bowl commercials, but I thought this was a cute, humorous, and witty piece of advertisement. What do you think?   

Union Binding Company

The Union “U” logo embodies all qualities of a sound logo. Their bindings have usually have intriguing designs and colors on them, but the bindings are made a strong, light, and simple. no bells and whistles.

The U itself always has a line with a small triangle protrusion on the bottom of it.  This gives it a silhouette of a bolt, which is synonymous with strongly holding two objects together. That is exactly what they do; strongly hold you to your board.

There signature color is a very bright orange, the color commonly associated with construction. It immediately conveys a tough and rugged feel. The logo is exactly as the founders of union described the company, “ No bullshit, Premium Materials.”      

LOGOS

Here are the parameters of your logo assignment. It would probably be good to have a sheet of sketches for several logo ideas. I will want to see 15 prospective variations of your logo design, broken down as follows:

a) Five logos that are purely font-based (you can, and probably should, tweak with the font letterforms, but the logo itself should be formed only out of text)

b) Five logos that also incorporate some sort of abstract shape that somehow supports the "tone" of the business (for example, the Nike "swoosh," which is an abstract shape, but which connotes speed, energy, etc)

c) Five logos that incorporate some sort of pictographic "icon" -- a simplified version of something representational (for example, the way the NBA logo has a silhouette of a basketball player)

We'll continue with the logo design through next class period -- that will be the last in-class period to work on the logo designs. The 15 versions of the logo will be due at the beginning of class next Tuesday (a week from today). From there. we'll review the logos, pick out the most promising design(s), and work on refining those designs.

SUPERBOWL AD ASSIGNMENT

For next class, I'd like you to read/view a couple of articles about "the 12 Types of Advertisement" – as classified by creative director Donald Gunn, way back in 1978.

Here's a six-minute video about the 12 types:

http://www.mediabistro.com/unbeige/donald-gunns-12-types-of-tv-advertising_b3604

And here's a transcript of that video, just for easier textual reference - it has some example ads embedded, although unfortunately a good chunk of the embed are no longer working (the ads are excerpted in the above video, anyway):

http://adsoftheworld.com/blog/ivan/2007/jul/24/12_kinds_of_advertisements

I want you to pick out one of this weekend's superbowl ads (you can google "superbowl ads"), embed it on this blog, and write which of the 12 ad types you think it is, giving supporting examples for your classification. Also, write whether you think it's an effective ad or not – and give your reasons. Please check in on this blog to see if the ad you're picking has already been taken.

SNR COVER

Deadline Feb 15