http://www.youtube.com/watch?v=QmhhbJIBoNs

For my Superbowl 2013 commercial I chose the Doritos princess commercial. I'm hung up between if it's method 11 or 12.

Audi: instills Bravery

For superbowl 2013 audi produced a commercial ad that fit into the category of an exemplory story.  the writers of this ad chose to market the sylish luxury side of the audi product by creating a story of confidence and bravery.  the story starts off with a young man showing low self esteem due to the fact he must show up to prom alone. when it is revealed he can drive his father's audi there, his attitude quickly changes giving him a completely different outlook on the night due to the car's "cool" or "bad-ass" qualities as one may choose put it.gun says this category of commercial instills a story that makes the consumer happy they had the product in that situation.  in this case, having the audi, made the young man's night turn from embaressing to fantastically memorable.
-katelyn jensen

http://www.youtube.com/watch?v=GsWwbXa4fkI

In this super bowl commercial they are using the 9th format which is using ongoing characters and/or celebrities. They decided to create a dispute between two famous actors, that have appeared in plenty of films together. So they fit well together already in the commercial. But then a problem is created, they are there for the same reason, even taking the others job. But in the end, they get brushed under the table by the appearance of another celebrity, Lebron James.

E-Trade Baby

The E-Trade commercial from this years super bowl featured Gunn's ninth format of advertising.  This commercial used the "symbol, analogy , or exaggerated graphic" to portray the many ways you could lose your money instead of investing with E-Trade.

"Space Babies" 2014 Kia Sorento Big Game Ad

This ad seems to run along the lines of the associated user imagery type. Sure there's quite the fictitious story going on, but it plays off as these are the kind of people that drive this car. It's a luxurious family car. The actors are dressed nice and are clean cut. The ad takes place (more or less) inside the cabin of the car, so there are lots of shots of the nice leather seats and the fancy touch screen panel built into the car. I'd say it's an effective ad, as the wild story taking place grabs your attention and keeps you interested enough to watch the entire commercial, allowing them to show off its features and just how fancy their touch screen computer is (you know, since it is voice activated as well).

Oreo Commercial

I think this advertisement falls into the unique personality property commercial category. Oreos are a unique cookie compared to the cookies a person bakes at home. The cookie its self is essentially two cookies with creme in the middle of them. Oreo used their unique cookie to drive an argument between two people about what the best part of the Oreo is. This commercial also falls under the category of parody. It makes fun of the fact that if you are going to argue in a library you must whisper. I feel like the commercial would not have been as funny or successful if it were in a different location without the whispering.

M&Ms Commercial

This M&Ms commercial is an example of an advertisement using the "ongoing characters and celebrities" format. Not only has M&Ms consistently used their candies as characters in many of their advertisements, in this commercial they added a celebrity as well, Naya Rivera. I feel that using ongoing characters in advertisements appeals to the consumer because it is recognizable and consistent. "A recurring character or celebrity association helps cement the brand's identity into the viewers memory." When I watched this commercial I did not find it to be extraordinarily funny or original although immediately after seeing the M&M character "Red" I recognized the brand and associated it with some of their commercials I had seen previously.