Monday, January 26, 2009

Assignments and Resources for next Wednesday's class

For next class, please bring:

1. A graphic of (or a link to) a logo that you think is well-designed. Be prepared to answer the question: why do you think this logo is a good design? (We didn't get to this in class today, so we'll catch up with it on Wednesday).

2. A start to your logo assignment. It would probably be good to have a sheet of sketches for several logo ideas. I will want to see 15 prospective variations of your logo design, broken down as follows:

a) Five logos that are purely font-based (you can, and probably should, tweak with the font letterforms, but the logo itself should be formed only out of text)

b) Five logos that also incorporate some sort of abstract shape that somehow supports the "tone" of the business (for example, the Nike "swoosh," which is an abstract shape, but which connotes speed, energy, etc)

c) Five logos that incorporate some sort of pictographic "icon" -- a simplified version of something representational (for example, the way the NBA logo has a silhouette of a basketball player)

Here are some resources that might be helpful:

Free fonts:




Illustrator tutorials:

Using blend shapes to make a vector flower petal

3D in Illustrator:

3D logo

3D vase

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