For the next class, I want you to have ready, at the beginning of class, three things:
1. Have your choice for the logo you're going to design. As I said, it could be a logo for a business of your own or for a business of a friend's, it could be a logo for yourself, or you could choose to make a logo for a fictional business -- but you have to choose what this fictional business fictionally does. For instance, a logo for an ecotourism company will probably look very different from a logo for a sports car manufacturer.
2. Bring a graphic of (or a link to) a logo that you think is well-designed. Be prepared to answer the question: why do you think this logo is a good design?
3. After having read the three articles posted below, type out and print a page of answers to the following questions:
In response to the Obama 'O' logo article: Why were the designers so concerned about having standards and consistency around the reproductions of the logo? What would the dangers have been if the logo seemed too "branded" or "slick"? Make a list of the specific qualities or emotions you think the logo evokes (or intends to evoke), and pair each quality with a design element (for example, one emotion it intends to evoke is "patriotism," and it does this by incorporating the colors red, white, and blue).
In response to the Pepsi articles: Do you agree with the designer that the new logo "brings humanity back" to the Pepsi? What do you think he means by that? What design choices were made to make the logo seem more "adventurous" and "youthful"? Do you think the design succeeds in those categories? What are the emotional qualities of the new font choice? Why is changing a logo so costly?
Here are the articles:
The 'O' in Obama
What went into the Updated Pepsi Logo
Thoughts about Pepsi
That last post is on a site, logodesignlove, that has some terrific resources, for example:
Links to free vector files for logos
A list of logo design resources