Monday, February 2, 2009


This is an ad campaign that we are all familiar with. Master Card has used a number of the 12 different ad tactics in there priceless campaign. Predominantly they are using an on going characters and celebrities approach. In essence Master Card has transcended there first ad in the priceless campaign and now little articulation is necessary for user product association. I enjoy the simple clean imagery and soft tone to the ads.

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