Wednesday, February 11, 2009

What's due in a week (next Wed., Feb. 18)

By the beginning of next class, please have:

1. Your finalized logo. On an 8.5"x11" Illustrator document, place one large version of the logo, and two small versions of the logo (no larger than 1" across). The large versions and one of the small versions should be in full color, and the second small version should be a black and white version (obviously, if your logo is only in Black and White, you only need the one small version). You can lay out the page in landscape format if that gives you more space to make the large version bigger.

2. A good start on your next project, the magazine ad selling something you envy. The Berger article made the argument that envy is a powerful engine for advertising; for this project, I want you to identify something you personally envy, and craft a magazine ad selling that thing. You can think of it as an ad with a very targeted demographic: yourself. It doesn't necessarily have to be an object that you envy -- it could be something less tangible, like a lifestyle, a talent, a social position. Just identify something you're envious of, and think of an ad that would make you envy it more.

The ad could have a photo (or photos), or it could use illustrations (or it could be a combination of illo and photo) -- and it MUST have some text to it as well. The text could be a sort of tagline, or something more developed. Go to a magazine stand and look over the ads if you need ideas for the sort of text and text layout you want to use. I want you to integrate text and images using illustrator as a tool. If you are shooting photos for this project, please have them shot before next class, so that you can being putting the ad together in class. Whatever your approach will be, I want a fairly worked-out sketch of your ad at the beginning of Wednesday's class.

The last element of this project: I want your presence to be felt in the ad. That doesn't mean that you need to have a picture of yourself directly in the ad (though you can do that, if you want) -- there could be a figure who is a symbolic stand-in for your feeling of envy. Or perhaps your presence is implied, but stands outside of the page itself. But I want this ad to be very personal to yourself.

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