I chose to comment upon the logo of the action sports company Volcom, the Volcom stone. I believe that this logo is unique and strong. The symbol itself is recognizable and between its name “the volcom stone” and the font choice underneath it I think it has an organic and raw quality that sparks interest and energy. The sharp contrast between the colors used, black and white is timeless and effective at portraying bold geometric shapes. The feelings I have when I look at this logo are action, chaos and quality. Its almost like the logo is a precious gem of some sort, which adds consumer value and a strong appeal. The logo is exciting much like the company it represents.