Nike Swoosh

The swoosh has become the living, vibrant symbol of nike. It is totally recognizable as the company, everywhere. It is global, without a doubt. The Iconic logo has remained relatively unalterd since its conception, with the only change being made in 1995 when the brand ditched the Nike text that used to be cradled within the Swoosh, opting for a simpler, stand-alone Swoosh instead.