LOGOS

Here are the parameters of your logo assignment. It would probably be good to have a sheet of sketches for several logo ideas. I will want to see 15 prospective variations of your logo design, broken down as follows:

a) Five logos that are purely font-based (you can, and probably should, tweak with the font letterforms, but the logo itself should be formed only out of text)

b) Five logos that also incorporate some sort of abstract shape that somehow supports the "tone" of the business (for example, the Nike "swoosh," which is an abstract shape, but which connotes speed, energy, etc)

c) Five logos that incorporate some sort of pictographic "icon" -- a simplified version of something representational (for example, the way the NBA logo has a silhouette of a basketball player)

We'll continue with the logo design through next class period -- that will be the last in-class period to work on the logo designs. The 15 versions of the logo will be due at the beginning of class next Tuesday (a week from today). From there. we'll review the logos, pick out the most promising design(s), and work on refining those designs.

SUPERBOWL AD ASSIGNMENT

For next class, I'd like you to read/view a couple of articles about "the 12 Types of Advertisement" – as classified by creative director Donald Gunn, way back in 1978.

Here's a six-minute video about the 12 types:

http://www.mediabistro.com/unbeige/donald-gunns-12-types-of-tv-advertising_b3604

And here's a transcript of that video, just for easier textual reference - it has some example ads embedded, although unfortunately a good chunk of the embed are no longer working (the ads are excerpted in the above video, anyway):

http://adsoftheworld.com/blog/ivan/2007/jul/24/12_kinds_of_advertisements

I want you to pick out one of this weekend's superbowl ads (you can google "superbowl ads"), embed it on this blog, and write which of the 12 ad types you think it is, giving supporting examples for your classification. Also, write whether you think it's an effective ad or not – and give your reasons. Please check in on this blog to see if the ad you're picking has already been taken.

SNR COVER

Deadline Feb 15