This is the logo for my favorite snowboard company Gnarly. Its a black and white logo which is simple and easy to look at, plus black goes with everything. The logo uses a very playful font, this is fitting because as a company they are also playful. The logo itself represents a tree in the form of a peace sign, giving the company a down to earth feel that a lot of people can relate to. As far as the name goes, the word gnarly is a pretty commonly used word in the action sports community anyway so I think it works.