Monday, January 26, 2015

Logo Post

Earth Balance is a food company that I believe has a very strong logo. Aesthetically, the logo is very simple with a perfect combination of rhythm/motion (the plant) and structure (the words). The colors chosen are of darker hues making it apart of the "earthy" color scheme. The green and brown work very nicely together because the brown has a more slightly noticeable amount of red mixed in (than just normal brown) which accentuates the green even more. The font is elegant yet formal, which is always nice because it doesn't overwhelm the viewer. Earth Balance's logo is simple and classy resulting in my personal approval for the logo itself. 

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