This is the Vans logo, Vans is a manufacturer of shoes and apparel. The brand is very active in the action sports community and is involved with various skateboard, snowboard, motocross, bmx, and surf teams. The skateboard resembles their roots, which was skateboarding. The cartoon shape of an old school skateboard is very fitting. The bright color red stands out and is bright and loud. Their slogan "Off The Wall" was a saying that the skaters back in the mid 70's used to say when riding pools. "They were coming Off The Wall".