Tuesday, February 5, 2013

Union Binding Company

The Union “U” logo embodies all qualities of a sound logo. Their bindings have usually have intriguing designs and colors on them, but the bindings are made a strong, light, and simple. no bells and whistles.

The U itself always has a line with a small triangle protrusion on the bottom of it.  This gives it a silhouette of a bolt, which is synonymous with strongly holding two objects together. That is exactly what they do; strongly hold you to your board.

There signature color is a very bright orange, the color commonly associated with construction. It immediately conveys a tough and rugged feel. The logo is exactly as the founders of union described the company, “ No bullshit, Premium Materials.”      

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