http://www.youtube.com/watch?v=GsWwbXa4fkI

In this super bowl commercial they are using the 9th format which is using ongoing characters and/or celebrities. They decided to create a dispute between two famous actors, that have appeared in plenty of films together. So they fit well together already in the commercial. But then a problem is created, they are there for the same reason, even taking the others job. But in the end, they get brushed under the table by the appearance of another celebrity, Lebron James.