Wednesday, February 6, 2013
I think this advertisement falls into the unique personality property commercial category. Oreos are a unique cookie compared to the cookies a person bakes at home. The cookie its self is essentially two cookies with creme in the middle of them. Oreo used their unique cookie to drive an argument between two people about what the best part of the Oreo is. This commercial also falls under the category of parody. It makes fun of the fact that if you are going to argue in a library you must whisper. I feel like the commercial would not have been as funny or successful if it were in a different location without the whispering.