Wednesday, February 6, 2013

"Space Babies" 2014 Kia Sorento Big Game Ad

This ad seems to run along the lines of the associated user imagery type. Sure there's quite the fictitious story going on, but it plays off as these are the kind of people that drive this car. It's a luxurious family car. The actors are dressed nice and are clean cut. The ad takes place (more or less) inside the cabin of the car, so there are lots of shots of the nice leather seats and the fancy touch screen panel built into the car. I'd say it's an effective ad, as the wild story taking place grabs your attention and keeps you interested enough to watch the entire commercial, allowing them to show off its features and just how fancy their touch screen computer is (you know, since it is voice activated as well).

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