The Volkswagen commercial is an example of a benefit cause story type of commercial. The ad begins with a man at work speaking with a Jamaican accent and is being super positive. His coworkers and boss are not happy so he takes them for a ride in his car and they all return happy and speaking in Jamaican accents. It is then revealed that is is because he was driving a Volkswagen. "You Conceive the ad back - to - front, by imagining a trail of events that might be caused by the product's benefit" which is one of the characteristics of the benefit cause story types of ad. I think that this is an effective ad because it is funny and gets the viewers attention, the commercial made me happy so I feel that the product will also make me happy.