Tuesday, February 5, 2013

Carl’s Jr. “Sun Tan” Super Bowl Ad

This is the Carl’s Jr. “Sun Tan” Super Bowl Ad Director’s Cut featuring Nina Agdal.

The fast food chain’s “Sun Tan” ad uses "benefit causes story" by imagining a trail of events that might be caused by the product's benefit. In this example, we see an attractive Nina Agdal enjoying Carl’s Jr.’s new Charbroiled Cod Fish sandwich. "The product's benefit—beguiling women to the point of dementia—creates the story."

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